Audi to better separate between models

Audi to better separate between models

Having set up itself in developing markets like China, the German producer is certain individuals will have the capacity to perceive a more extensive scope of configuration signals.
“This [repetition] design process was used to make Audis more recognisable in newer and emerging markets,” Rupert Stadler, Audi chief executive, told Autocar.
“Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look. Stadler was backed by the company’s design boss, Marc Lichte, who said “there is a place for more differentiation now”

“Since our cars are in production for a minimum of six years, in today’s world I think each model should have its own design to be attractive for this long time,” he added.
Lichte was most energized, be that as it may, about what zap will improve the situation vehicle plan, contending it will go in "an altogether different way".
“[Designers] will have more material space to play with, so we’ll be able to produce [vehicles with] shorter overhangs and lower bonnets,” he said. “It makes for a more attractive design overall.”